WHO IS THE ATOMIC BLONDE?
THE ORIGINAL AB…
Sarah Engels started The Atomic Blonde brand as a way to empower women and men through fashion, design, careers, home, health, food, grace and kindness, beauty, coffee and tequila.
It’s about going back and forth between the board room and the coop on a daily basis. It is about “doing you” while lifting up those whose “you” may be different, without judgement. It is for all of those, like me, who want to stop apologizing for being smart, capable, strong, independent, focused, driven and kind while at the same time, being a beautiful hot mess that is flawsome (awesome and flawed) and proud of it.
FIERCE + FEMININE
The Atomic Blonde brand is about a spirit that is fierce and feminine. It is for those who do not like to accept ‘no’ for an answer and believes that the most beautiful women are bold, powerful and intelligent.
UNAPOLOGETIC
It is for those who have not always taken the easy road, and are unapologetic about working hard, being relentless in pursuits and seizing every opportunity possible.
INSPIRATION
The Atomic Blonde brand see ks to be an inspiration to women everywhere—young and old—that you can be whatever you choose, you can accomplish your dreams and through hard work, dedicated discipline and accountability.
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